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A smiling woman wearing glasses and headphones sits at a desk with a laptop, discussing the marketing budget on a video call. She is dressed in a yellow sweater, with a decorated Christmas tree visible in the background.

Top 7 Practical Holiday Sales Strategies for B2B Companies

In the world of B2B, it’s known that the period between Thanksgiving and New Year’s Eve is sales slump central. During this time most B2B companies decide to focus on gearing up for the new year instead of making new sales. Why? Because with more buyers taking time off for the holidays, sales teams are […]

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Two people in business attire review charts and graphs on paper; one holds a clipboard with a marketing budget report, while the other uses a calculator. Financial documents and graphs are spread across a wooden table.

7 Tips for Developing a Successful Marketing Budget in 2025

Setting a marketing budget is crucial, whether you’re beginning your first marketing budget or trying to determine what you can improve from your last one. In this article, we’ll break down what a marketing budget is and provide helpful tips to ensure your marketing budget is a success.  What is a Marketing Budget? A marketing

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A partially constructed building with exposed steel framework under a blue sky with scattered clouds. Scaffolding and beams indicate ongoing construction work, following standards set by the Metal Building Manufacturers Association.

Metal Building Manufacturers Association

What is MBMA? The Metal Building Manufacturers Association, MBMA,  is a trade organization that promotes the metal building industry. They promote the importance and use of metal building systems through leadership, research, and education History of MBMA MBMA was founded in 1956 by several companies involved in the design, manufacture, and marketing of metal buildings.

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