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Top 7 Practical Holiday Sales Strategies for B2B Companies

In the world of B2B, it’s known that the period between Thanksgiving and New Year’s Eve is sales slump central. During this time most B2B companies decide to focus on gearing up for the new year instead of making new sales. Why? Because with more buyers taking time off for the holidays, sales teams are

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7 Tips for Developing a Successful Marketing Budget in 2025

Setting a marketing budget is crucial, whether you’re beginning your first marketing budget or trying to determine what you can improve from your last one. In this article, we’ll break down what a marketing budget is and provide helpful tips to ensure your marketing budget is a success.  What is a Marketing Budget? A marketing

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