Having high-quality products, services, and a strong marketing tactic is crucial for running a successful business. But it’s also wise to keep an eye on your financial metrics. You are what you measure, and your beginning of the year sales set the tone for your monthly recurring revenue. What is Monthly Recurring Revenue? A monthly […]
Why Closing Deals Early in the Year is Crucial for Hitting MRR Goals Read More »
The use of video marketing is exploding and is becoming a bigger piece of every business’s marketing strategy. In fact, 87 percent of marketing professionals use video as a marketing tool. But with everyone implementing video marketing, how can you stand out? We’ve gone the extra mile to lay out what video marketing is, why
Top 3 Reasons You Need to Use Video Marketing in 2022 to Generate Sales Read More »
Changing with the times is vital for all companies, but especially for B2B companies. The marketing world is changing every day and businesses that fail to embrace change can easily fall behind. In today’s marketing world people want brands to connect with them on a human level. To do this, and highlight your brand’s personality, you
Why Every Brand Needs an Archetype (and How to Find Yours) Read More »
Outsourcing is often perceived as a loss of money for the company. Why would you pay someone else to do the job your employees can do as a part of their salary? While this is, to some degree, correct, you also need to consider the time and effort spent on doing these jobs. Small companies
7 Services Every Small Business Should Outsource Read More »
In the world of B2B, it’s known that the period between Thanksgiving and New Year’s Eve is sales slump central. During this time most B2B companies decide to focus on gearing up for the new year instead of making new sales. Why? Because with more buyers taking time off for the holidays, sales teams are
Top 7 Practical Holiday Sales Strategies for B2B Companies Read More »